The Blue Paradox

Chicago Museum of Science and Industry
July, 2023

Created and Produced by RadicalMedia in partnership with Ogilvy Chicago for SC Johnson

A powerful, immersive experience taking you below the ocean’s surface to explore the impact plastic pollution has had on our planet’s largest ecosystem. The paradox? Our use of plastic in daily life has led modern society to advances and convenience, but also to one of our planet’s biggest pollution issues. The problem can be overcome, but it will first take our awareness and then our resolution to take action.

An ocean loaded with plastic garbage. Beaches overwhelmed with waste. Microplastics in our food and drinks. It is one thing to read about ocean plastic—and another thing to see it up close.

Photos: Ben Bauer